The main objective of the campaign was to increase website traffic and drive conversions. To achieve this, I targeted a specific audience in the USA using Google's audience targeting options.

The ad creative included clear and concise messaging, relevant keywords, and a compelling call-to-action. It was designed to attract the target audience and encourage them to click through to the client's website.

After running the campaign for a month, I received positive feedback from the client. They were happy with the results and the increase in website traffic and conversions generated by the campaign.

Google's ad platform provided detailed analytics, which allowed me to track the campaign's performance and make adjustments to optimize it further. This helped to ensure that the campaign was effective and efficient in achieving the client's goals.

In conclusion, setting up a Google PPC ads campaign can be a powerful tool for businesses to increase their website traffic and drive conversions. With the right targeting, creative and optimization, such campaigns can help businesses achieve their marketing objectives and reach their target audience. The client's satisfaction with the results is a testament to the effectiveness of a well-executed Google PPC ads campaign.