The main objective of the campaign was to increase website traffic and drive conversions. To achieve this, I targeted a specific audience in the United States using Facebook's audience targeting options.

The ad creative included a clear and concise message, eye-catching visuals, and a strong call-to-action. It was designed to encourage the target audience to click through to the client's website.

After running the campaign for a month, the results were impressive. The campaign had a high click-through rate (CTR) and generated a large number of website visits. It also led to an increase in conversions, which was the primary goal of the campaign.

Additionally, Facebook's ad platform provided detailed analytics, which allowed me to track the campaign's performance and make adjustments to optimize it further. This helped to ensure that the campaign was effective and efficient in achieving the client's goals.

Overall, setting up a Facebook traffic ads campaign can be a powerful tool for businesses to drive website traffic and increase conversions. With the right targeting, creative and optimization, such campaigns can help businesses achieve their marketing objectives and reach their target audience.